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    "result": {"data":{"datoCmsPage":{"locale":"en","slugLocales":[{"locale":"en","value":"installation-pattern-superluxe"},{"locale":"fr","value":"guide-motif-soie"}],"seoMetaTags":{"tags":[{"tagName":"title","content":"Installation - Patterns Luxury | Bobbi Beck"},{"tagName":"meta","attributes":{"property":"og:title","content":"Installation - Patterns Luxury"}},{"tagName":"meta","attributes":{"name":"twitter:title","content":"Installation - Patterns Luxury"}},{"tagName":"meta","attributes":{"name":"description","content":"Installation guide for patterns on our luxury paper"}},{"tagName":"meta","attributes":{"property":"og:description","content":"Installation guide for patterns on our luxury paper"}},{"tagName":"meta","attributes":{"name":"twitter:description","content":"Installation guide for patterns on our luxury paper"}},{"tagName":"meta","attributes":{"name":"twitter:card","content":"summary"}},{"tagName":"meta","attributes":{"property":"article:modified_time","content":"2026-04-16T08:21:09Z"}},{"tagName":"meta","attributes":{"property":"article:published_time","content":"2025-11-06T10:07:58Z"}},{"tagName":"meta","attributes":{"property":"og:locale","content":"en_EN"}},{"tagName":"meta","attributes":{"property":"og:type","content":"article"}},{"tagName":"meta","attributes":{"property":"og:image","content":"https://www.datocms-assets.com/54048/1629196988-favicon.svg?w=1000&fit=max&auto=format"}},{"tagName":"meta","attributes":{"name":"twitter:image","content":"https://www.datocms-assets.com/54048/1629196988-favicon.svg?w=1000&fit=max&auto=format"}},{"tagName":"meta","attributes":{"property":"og:image:width","content":155}},{"tagName":"meta","attributes":{"property":"og:image:height","content":114}}]},"noIndex":true,"title":"Installation: Pattern Superluxe","bannerHeading":null,"bannerImage":null,"bannerText":null,"bannerLink":null,"modularBlocks":[{"id":"DatoCmsContentModularBlock-TAbzD6zkRw2C8zJCfGhZTA-en","model":{"apiKey":"content_modular_block"},"content":"<p>If you experience any issues or have any product concerns while installing your wallpaper then please contact us with photos at the earliest possible chance. We recommend that you do not continue installing the wallpaper if there are issues.</p>\n<p><strong>Our superluxe paper must be hung with ready-mixed commercial-grade wallpaper paste, as powder or all-purpose adhesives may not be strong enough and can cause adhesion issues at the seams.</strong></p>\n<p>Before installing, allow the wallpaper to aclimatise to your room temperature to avoid shrinkage.</p>\n<p>We recommend the following tools for installing your wallpaper;</p>\n<ul>\n<li>A bucket</li>\n<li>A roller and brush for cutting in</li>\n<li>A sharp knife</li>\n<li>A straight edge</li>\n<li>A clean microfibre cloth</li>\n<li>A spirit level</li>\n<li>A wallpaper spatula for smoothing</li>\n</ul>","buttonLink":null,"twoColumns":false,"highlight":false,"contain":false},{"id":"DatoCmsImageContentModularBlockV1-eseBTGFERq-PGtiWalvDOw-en","model":{"apiKey":"image_content_modular_block_v1"},"image":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54048/1633351636-step-1.jpg?auto=format&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700","srcSet":"https://www.datocms-assets.com/54048/1633351636-step-1.jpg?auto=format&crop=focalpoint&dpr=0.25&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700 175w,\nhttps://www.datocms-assets.com/54048/1633351636-step-1.jpg?auto=format&crop=focalpoint&dpr=0.5&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700 350w,\nhttps://www.datocms-assets.com/54048/1633351636-step-1.jpg?auto=format&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700 700w","sizes":"(min-width: 700px) 700px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgQFRUQDQ4WEg0WFhUNEg0MFx8ZGBYVIiEaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDw0NGBEQEC8cIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABEAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAABAECAwf/xAAbEAEAAgMBAQAAAAAAAAAAAAAAAgQBAzERMv/EABUBAQEAAAAAAAAAAAAAAAAAAAEA/8QAFREBAQAAAAAAAAAAAAAAAAAAABH/2gAMAwEAAhEDEQA/AOzAvst64Y6rC7CRgq9rHutBK9ejiPmEpMrPyy08AIL3eABJ/9k="},"width":700,"height":480},"alt":"Step 1"},"heading":"Initial preparation","text":"<p><span>Before applying wallpaper, your wall needs to be smooth and clean. </span><span style=\"background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;\">We highly recommend using a wallpaper primer on your wall before installing your wallpaper. This step will help make installation easier and improve the paper's adhesion to the wall.</span></p>","flip":false},{"id":"DatoCmsImageContentModularBlockV1-ecIojnUfRNa7XoBR9-YA1g-en","model":{"apiKey":"image_content_modular_block_v1"},"image":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54048/1633351640-step-2.jpg?auto=format&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700","srcSet":"https://www.datocms-assets.com/54048/1633351640-step-2.jpg?auto=format&crop=focalpoint&dpr=0.25&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700 175w,\nhttps://www.datocms-assets.com/54048/1633351640-step-2.jpg?auto=format&crop=focalpoint&dpr=0.5&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700 350w,\nhttps://www.datocms-assets.com/54048/1633351640-step-2.jpg?auto=format&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700 700w","sizes":"(min-width: 700px) 700px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhQICBMWCg8NEBEODQ0NDhENCw0eFxUZGCIVFiEaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0NFRAQFS8oIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABEAGAMBIgACEQEDEQH/xAAYAAEBAQEBAAAAAAAAAAAAAAAABAMHBf/EABwQAAIDAQADAAAAAAAAAAAAAAACAQMEERIxMv/EABUBAQEAAAAAAAAAAAAAAAAAAAEA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8A7I7Qi9kzquVoMNrT4ktD8gCr1XrEcB52x5AFds+SSkAky2egASf/2Q=="},"width":700,"height":480},"alt":"Step 1"},"heading":"Measure & cut","text":"<p>Measure the height of your wall, then mark the measurements on the back of the wallpaper. Cut your first strip by keeping 100 mm (4in) vertical excess for variations in the height of your wall. Refer to the specific product page to determine the match type and pattern repeats before matching the design up.</p>","flip":false},{"id":"DatoCmsImageContentModularBlockV1-RydkaieLSvWYOCaxExe4Og-en","model":{"apiKey":"image_content_modular_block_v1"},"image":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54048/1721728424-step-3.jpg?auto=format&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700","srcSet":"https://www.datocms-assets.com/54048/1721728424-step-3.jpg?auto=format&crop=focalpoint&dpr=0.25&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700 175w,\nhttps://www.datocms-assets.com/54048/1721728424-step-3.jpg?auto=format&crop=focalpoint&dpr=0.5&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700 350w,\nhttps://www.datocms-assets.com/54048/1721728424-step-3.jpg?auto=format&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700 700w","sizes":"(min-width: 700px) 700px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgFCgoFBQwFBQUFBREJCgUMFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABEAGAMBIgACEQEDEQH/xAAVAAEBAAAAAAAAAAAAAAAAAAAAB//EABQQAQAAAAAAAAAAAAAAAAAAAAD/xAAVAQEBAAAAAAAAAAAAAAAAAAAAAv/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ALEAlQAAAAAD/9k="},"width":700,"height":480},"alt":"Step 3"},"heading":"Paste the wall & begin hanging","text":"<p>U<span>se a roller to apply the adhesive to the wall and a brush for cutting-in edges &amp; around fixings. Once the wall is pasted</span><span style=\"background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;\"> begin hanging your wallpaper from the top downwards. </span><span style=\"background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;\">Avoid getting adhesive on the face of the wallpaper.</span> To improve accuracy you can measure the strip width, then mark it on the wall lightly with a pencil. Use a spirit level to draw a vertical line from the ceiling to the floor by keeping the mark as a guide.</p>","flip":false},{"id":"DatoCmsImageContentModularBlockV1-eBxpMyBBSia5eV1PlI-ALw-en","model":{"apiKey":"image_content_modular_block_v1"},"image":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54048/1721728447-step-4.jpg?auto=format&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700","srcSet":"https://www.datocms-assets.com/54048/1721728447-step-4.jpg?auto=format&crop=focalpoint&dpr=0.25&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700 175w,\nhttps://www.datocms-assets.com/54048/1721728447-step-4.jpg?auto=format&crop=focalpoint&dpr=0.5&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700 350w,\nhttps://www.datocms-assets.com/54048/1721728447-step-4.jpg?auto=format&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&w=700 700w","sizes":"(min-width: 700px) 700px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgRBgoPEw0ODgoKDg0QCAkIBxESDRENFx8ZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLCw0PFBANFS8dIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABEAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAAAAQQHA//EAB0QAAICAQUAAAAAAAAAAAAAAAABAhEEAxIhMTL/xAAVAQEBAAAAAAAAAAAAAAAAAAABAP/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANSblZTirklanR3wm94FawFJqhkkU+h4nsAAqNUYAIf/2Q=="},"width":700,"height":480},"alt":"Step 4"},"heading":"Continue hanging","text":"<p>As you hang the wallpaper, smooth away all the ripples or bubbles using a soft, dry cloth or smoothing tool. When hanging other strips, make sure to avoid overlapping them. Match the images or patterns, and butt the wallpaper edge to edge. If you press the strips firmly, the seams will not be visible. While wallpapering, be careful with the paste, and if it gets on your wallpaper&rsquo;s surface, dab it with a clean dry cloth.</p>\n<p><span>Once installed ensure the wallpaper dries at room temperature for at least 24 hours and doesn't suffer any major changes in temperature or humidity.</span></p>","flip":false}],"slug":"installation-pattern-superluxe"}},"pageContext":{"id":"DatoCmsPage-fNCwDH9aSLagsAC0s7rzXg-en"}},
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