UK's most popular wallpapers

We've researched and outline the most popular wallpaper patterns in each UK city using online search data over the past year. We sourced the top 15 most popular wallpaper prints based on a number of editorial sources, which included botanicals, animal prints, metallic and nautical. These search terms were then mapped against the UK’s largest (Source: Investment Monitor) and most stylish (Source: Alro & Jacob) cities; where cities were excluded due to a lack of keyword availability or inconclusive results. 

According to our research, the UK’s most popular wallpaper pattern overall is stripes. And it’s no surprise why; classic, elegant and timeless, striped wallpaper is minimalistic yet versatile and has the power to make any room look bigger. 

The most popular wallpaper print or prints according to each UK city are as follows: 

●    Edinburgh: Geometric and striped
●    Plymouth: Floral and mural
●    Nottingham: Striped
●    Glasgow: Striped
●    Newcastle: Striped and texture
●    Birmingham: Floral and striped
●    Cardiff: Floral and striped
●    Manchester: Striped
●    Belfast: Floral, striped and texture
●    Norwich: Floral, mural and tropical
●    London: Striped
●    Liverpool: Striped
●    Bristol: Geometric, mural and striped
●    Sheffield: Geometric, Striped and texture
●    Leeds: Striped
●    Coventry: Striped and damask
●    Bradford: Striped
●    Stoke: Floral, geometric & striped
●    Derby: Striped
●    Portsmouth: Striped
●    Brighton: Tropical 
●    Northampton: Striped and mural 

A striped design came out on top as one of the top choices in 19 major UK cities! 

Quirky Brighton was found to be one of the only cities where stripes didn’t make an appearance, with tropical print coming out as the most popular choice in the area. In keeping with Brighton’s bohemian reputation, tropical wallpaper can easily add that hint of ‘fun’ to the home. 

Textured wallpapers appeared in the top picks of Newcastle, Belfast and Sheffield. Easy to style and with an element of subtle complexity, textured wallpaper can add more depth to any room.